Communications That Work

Writing stories, not press releases

July 18, 2014 Scott Fotheringham (With apologies to Shakespeare.) When Hamlet wants to determine whether his step-father is guilty of regicide, he doesn’t directly ask Claudius, “Did you kill my father?” Instead, he stages a play that will capture the man’s interest and, Hamlet hopes, reveal his guilt. The best marketing and PR is likeContinue Reading

Posted in blog | Tagged , | Comments Off on Writing stories, not press releases
Download PDF