Tag Archives: Frankie

Airbag Productions Chooses Frankie for its Real-time Video Reviews

Melbourne, Australia: July 28, 2014… Airbag Productions has chosen Frankie to conduct video review sessions both internally and with its local and remote clients after testing and comparing many other options. For its work creating commercials, Airbag found Frankie to be the easiest product to use, with the most appealing interface and PDF summary. Production companies like Airbag now have an affordable and simple-to-use option to complete video reviews.

Airbag Productions, in Melbourne, is a combined VFX, animation and production company that creates commercials, films and documentaries. It spent several months testing video review packages, using trial versions side-by-side on the same project so it could have an accurate comparison. This allowed the studio to get an idea of how simple each tool would be for its clients to pick up, as well as which features it needed across every project. In the end, Airbag chose Frankie, the video review tool from the maker of cineSync.

“We decided on Frankie because it is by far the easiest product to use and has the most attractive PDF summary,” said Nick Wright, director at Airbag Productions. “Frankie outshone the competition in these two areas, both of which are key to our client work. With the addition of their new competitive entry-level plans, Frankie also fits nicely into our budget.”

It was the simplicity of use and the design of the PDF that is saved at the end of each session that really sold Wright on Frankie. “The PDF is lovely. It’s succinct and well designed,” he said. “It was the only one we’d be willing to share with our clients.”

Using Frankie to complete a TVC for McCann UK
Airbag used Frankie for both interactive and independent reviews during the creation of a commercial for Vauxhall Insignia, which features creative CG images of metallic birds, bulls and dolphins that morph into each other and the car. For independent reviews, Wright uploaded various versions of these CG assets that differed in color tone to Frankie. He marked them up using Frankie’s annotating and comment tools, then sent the URL to the clients to review in their own time. Given the time difference between Melbourne and the ad agency offices in the UK, Wright could upload images at the end of his workday in Australia so the creatives and producers at McCann in Birmingham could review them overnight. Their feedback was often waiting for Wright when he started his workday the following morning.

When asked what she was most proud of about the Vauxhall Insignia commercial, Kirsten Michael, post producer at Airbag, pointed to the efficiency of their workflow as well as the clarity of their communication with the producers in Birmingham and the creatives on the Airbag team.

“We completed this marathon sprint in just five weeks,” Michael explained. “Frankie certainly helped with this, eliminating confusion with feedback to speed up the process.”

Michael described how, on the Vauxhall ad and also on a new commercial Airbag is producing for another UK client, they skipped through reviews frame by frame, letting the clients write their comments in Frankie’s notes section while they talked via Skype.

“It was simple for us to tell the client, ‘Point and click here, now you can draw right on the frame,’” Michael said. “I understand that many people struggle with technology, but Frankie is easy to explain to our clients.”

A live, interactive Frankie session can come in handy even with local clients or when the Airbag team is working in the same room.

“We tested many other products but kept coming back to Frankie because it’s the most useful of the tools we tried, especially when there’s distance involved,” said Wright. “But we use it with local clients as well, even if they’re in the same city, to keep things simple. If we’re discussing something and there’s confusion, we send them a URL of the uploaded video, they open it on their screens in Frankie, and we have an interactive review session. We can mark up the video and make comments in real time, then print all these annotations and screen shots off in a PDF. Frankie really is easy to drive.”

Frankie recently introduced two entry-level plans to accompany its Frankie Pro. New users can try Frankie free for 21 days, using the fully featured trial account. This watermarked version can be converted to one of the paid plans during or after the trial. Monthly subscriptions can be cancelled at any time and accounts can be put on hold, with all data saved, for a small monthly fee. For detailed information on the feature set of each plan, or to sign up for a free trial, visit http://www.cospective.com/frankie/.

Vauxhall Insignia TVC Credits
Client: Vauxhall
Agency: McCann Birmingham
Director: Nick Wright and Travis Hogg
Production: Airbag Productions
Postproduction, VFX: CanopyVFX

About Cospective, maker of Frankie and cineSync Pro
Cospective is the creator of innovative software solutions to visual communication challenges. Frankie is used for real-time video review using standard web browsers and is ideally suited for short-form content produced by ad agencies, production companies and post houses. cineSync Pro is the Academy Award®-winning synchronized review-and-approval tool used for major film productions. Cospective is a privately held company based in Adelaide, Australia. For more information about cineSync and Frankie, visit www.cospective.com. Follow us on www.facebook.com/frankiereview or at @FrankieReview.

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Writing stories, not press releases

July 18, 2014 Scott Fotheringham (With apologies to Shakespeare.) When Hamlet wants to determine whether his step-father is guilty of regicide, he doesn’t directly ask Claudius, “Did you kill my father?” Instead, he stages a play that will capture the man’s interest and, Hamlet hopes, reveal his guilt. The best marketing and PR is likeContinue Reading

Combining the Power of cineSync Pro with the Simplicity of Frankie: Rodeo FX Works on Birdman

VW Commercial Vehicles – Future TVC 25 sec english from Manifesto Films on Vimeo. Montreal, Quebec: May. 28, 2014… Rodeo FX relies on both cineSync Pro and Frankie for its postproduction work on feature films, TV shows and commercials, including the movie Birdman, to be released by New Regency later this year. The Montreal-based VFXContinue Reading

Frankie Simplifies the Remote Video Review-and-Approval Workflow at Drive Thru

Minneapolis, MN: Apr. 2, 2014 … Frankie, the browser-based and interactive video review tool from the maker of Academy Award™-winning cineSync, is a key part of the review-and-approval process for the commercial campaigns of Drive Thru. Based in Minneapolis, Drive Thru is a production and postproduction company that relies on Frankie during sales pitches, throughoutContinue Reading

Frankie Helps Trizz Move Toward the Virtual Studio

Barcelona, Spain: Jan. 9, 2014 … Frankie, the easy-to-use browser-based video review tool from the maker of cineSync, is a part of a new globe-spanning workflow created by Trizz to produce its innovative commercial campaigns. From its headquarters in Barcelona, Trizz uses Frankie to collaboratively develop spots with producers, agencies and clients from the U.S.,Continue Reading

Cospective, Maker of cineSync, Releases Frankie 2.2

Adelaide, Australia: Dec. 20, 2013 … Today Cospective released Frankie 2.2, an update of the company’s easy-to-use browser-based video review tool. Along with a number of performance enhancements, Frankie 2.2 has introduced a Sync Options panel. Hosts can now switch between two different modes, choosing whether or not to allow guests to control sync.Continue Reading

Cospective Launches Frankie 2.1

Adelaide, Australia: Nov. 14, 2013 … Today Cospective, the makers of cineSync, announced that a new version of its video review tool, Frankie, is now available. Frankie 2.1 offers powerful new features, including zooming and panning, custom branding in the review interface, while also doubling storage to 20 GB. Ad agencies and production facilities now have an even more powerful tool to review short-form video work internally and with clients, where everyone can collaborate, regardless of locations or time zones.Continue Reading

BWM Uses Frankie Video Review Technology to Produce Animated Bank Commercials

Sydney, Australia: Oct. 30, 2013 … The Australian agency BWM recently relied on Frankie interactive video review technology to creatively review a series of dynamic TV commercials for the Bank of Queensland (BOQ). BWM, located in Sydney, was able to go over the animation content with their clients in Brisbane and the animation house in London using Frankie’s browser-based software. Advertising agencies like BWM can review works-in-progress, regardless of where their collaborators and clients are located, with this click-and-play video review technology.Continue Reading

Frankie 2.0 Helps Ingenuity Engine Create Virgin Holidays TVC

Hollywood, CA: Oct. 4, 2013 … Hollywood-based production studio Ingenuity Engine recently relied on Cospective’s video review tool, Frankie, to help finish a three-part television commercial campaign for Virgin Holidays. Frankie allowed the team at Ingenuity Engine to review and discuss work-in-progress with the director, producers and the ad agency, even though they were in four separate locations. Synchronized, interactive video review enabled an efficient creative decision-making process.Continue Reading

Digital Prdouction BuZZ Interviews Jeremy Pollard

Larry Jordan of Digital Prdouction BuZZ interviewed Jeremy Pollard, Cospective’s Frankie project manager on Thursday.Continue Reading